Our Story

The Bare difference, explained.

After experiencing hard losses of our own, we started Bare to make one of the hardest times of life that little bit easier for families across Australia.

Here's our story.

Hi there, we’re Sam and Cale, the founders of Bare.

We’d been friends for many years, and after hard losses of our own and experiencing the cost and complexity of funerals first hand, we knew something needed to change. So we left our careers behind and set out on a mission to change the way Australians say goodbye, and make one of the hardest times of life that little bit easier. 

And easier looks different for every family. For some that’s a simple, fixed-fee cremation, for others a traditional funeral service or a more casual memorial. 

In all cases, our role is the same; to provide incredible customer support and personalised services, at an affordable price, and without any hidden fees or selling you something you don’t want or need. 

At Bare, we’re honoured that every single week, hundreds of families let us into their lives, sharing stories of their loved one, and entrusting us with their goodbye. With so many customers sharing disappointing funeral experiences prior to Bare, we don’t take the trust for granted.

We listen to every family’s story, and then support them in a way that’s right for them; from the goodbye to following up in the weeks and months after the death. Every family says farewell differently, and there’s no right or wrong way to do it.  

So that’s it, that’s Bare. We’re here and ready when you need us.

Sam & Cale, Founders.

Learn about the Bare story below.

What makes Bare, bare?

Our name represents our philosophy, not our service.

We chose the name ‘Bare’ to reflect our aim to bring transparency to an industry that has traditionally been a black box.

Our pricing laid bare.

Our pricing is simple, transparent and incredibly affordable. We won’t be asking you and your family for any payment upfront, and there are no hidden fees with Bare – ever.

Our process laid bare.

We’ll keep you updated every step of the way and give you the time and space you need to make all decisions - without any unnecessary time or sales pressure.

Your choices laid bare.

We don’t have a funeral parlour we’re trying to fill, so what’s right for you is right for us. Cremation, celebration of life, or traditional chapel funeral – the choice is always yours.

Our ownership laid bare.

We’re 100% Aussie-owned. We’re not secretly part of any large funeral company, we’re just two guys (and now hundreds of staff) trying to make a hard time a little bit easier.

Our venues laid bare.

You can have a funeral or memorial service almost anywhere. Choose from hundreds of partner venues, or simply tell us the venue that’s right for you and your family.

Our support laid bare.

Death is hard, we can’t change that. But we can offer you complimentary grief counselling, legal support and post-death administration support, just to make things a little easier.

Customer Service Organisation of the Year 2024

Families consistently tell us the Bare experience made a difficult time, easier.

It’s ok if you don’t know where to start. We do.

Our award-winning team come from all walks of life with a single, shared purpose - to make one of the hardest times in your life just a little bit easier.

Penny Carter

Head of Sales

Sam McConkey

Co-Founder

Bronnie Fish

End of Life Concierge

Elle W

Arranger

Cale Donovan

Co-Founder

Shaylah Nash

Conductor

Dani Suchowiecki

End of Life Concierge

Tarah Westera

Arranger

Yajaira Appeldorff

Principal Solicitor and Bare Law Co-Founder

Natalie Killips

Funeral Conductor & Customer Care Specialist

Amy Sewer

Morturary & Facilities Assistant

Brock Barbera-Treloar

Arranger

Affordable services, planned from the comfort of home.

Bare Cremations.

Bare is Australia's leading provider of direct cremation services, at affordable prices.

Learn more

Bare Memorials.

Memorials are suited for families wanting a less traditional funeral, without a coffin.

Learn more

Bare Funerals.

Suited for families wanting a more traditional, but still highly personalised funeral service.

Learn more

Prepaid Cremations.

Be prepared and save your family financial and emotional stress when the time comes.

Learn more

Bare Burials.

Choose from graveside services and funeral options, to simple burials with no ceremony.

Learn more

Grant of Probate.

Let our in-house lawyers get you a fast, fixed-fee grant of probate.

Learn more