Our Story
The Bare difference, explained.
After experiencing hard losses of our own, we started Bare to make one of the hardest times of life that little bit easier for families across Australia.

Here's our story.
Hi there, we’re Sam and Cale, the founders of Bare.
We’d been friends for many years, and after hard losses of our own and experiencing the cost and complexity of funerals first hand, we knew something needed to change. So we left our careers behind and set out on a mission to change the way Australians say goodbye, and make one of the hardest times of life that little bit easier.
And easier looks different for every family. For some that’s a simple, fixed-fee cremation, for others a traditional funeral service or a more casual memorial.
In all cases, our role is the same; to provide incredible customer support and personalised services, at an affordable price, and without any hidden fees or selling you something you don’t want or need.
At Bare, we’re honoured that every single week, hundreds of families let us into their lives, sharing stories of their loved one, and entrusting us with their goodbye. With so many customers sharing disappointing funeral experiences prior to Bare, we don’t take the trust for granted.
We listen to every family’s story, and then support them in a way that’s right for them; from the goodbye to following up in the weeks and months after the death. Every family says farewell differently, and there’s no right or wrong way to do it.
So that’s it, that’s Bare. We’re here and ready when you need us.

Sam & Cale, Founders.
Learn about the Bare story below.
What makes Bare, bare?

Our name represents our philosophy, not our service.
We chose the name ‘Bare’ to reflect our aim to bring transparency to an industry that has traditionally been a black box.
Customer Service Organisation of the Year 2024
Families consistently tell us the Bare experience made a difficult time, easier.
It’s ok if you don’t know where to start. We do.
Our award-winning team come from all walks of life with a single, shared purpose - to make one of the hardest times in your life just a little bit easier.





